In this project we were to choose an existing company and redesign their entire product image and identity system. This can be a clothing company, fishing gear manufacture, supermarket, anything we desire. Student deliverables will include a brand identifier, typefaces both primary and secondary, and stationery.


Who doesn’t love carbs? Carbs are God’s gift to this planet. That’s the reason why I chose Acme Bread Company. Not only that I’ve always wanted to put my feet into the water with food logos. Up to this point in my schooling, I never got to dive into food logo designs and it’s something I’ve always wanted to try so this was my chance.